Choosing the right signage supplier for your business is straight forward, if you have an understanding of the basics. Here is a list of top tips to help you identify your business’ signage needs and choose the best signage provider to suit your plans.
What is the purpose?
Signage is a very cost-effective method of advertising and can be used for a range for corporate purposes. Before seeking a signage supplier however, it is important to determine what the purpose of the sign will be. Is goal of the signage to inform or generate awareness within the target market? Will the display be permanent or temporary? Will the sign be mounted in an indoor or outdoor environment?
From here, you can begin to explore options and alternatives for:
- Digital printing
- Wall skins and window graphics
- Architectural and way-finding signage
- Illuminated light-box, LED, neon signs and 3D signage
- Shop front signage
- Billboards, monolith and pylon signs
- Vehicle signage, banners and A-frames
- Reception signage
- Engraved signs
- CNC Router, Laser Cut and Intracut Signs
- Statutory and safety signs
- Exhibition Displays … and much more.
Content
We have advised in the past to try not to use your own taste as the benchmark for the content of your signage. Whose attention do you really want to attract? Remember, it is about what your customer is looking for so you would not want to turn them away because the appearance it is not appropriate for them. Think carefully about the message you wish to convey in the advertising. Are you trying to communicate a professional, high-quality, modern message? Or is it more cheeky, youthful and entertaining? Make sure the content of the sign is consistent with your business’ corporate brand identity and complements existing advertising collateral.
Often with a minimum lifespan of three years, signage is an investment so you want to create maximum impact. To avoid making more frequent changes to your signage, ensure the content is not so specific that it dates quickly. On the other hand, it is essential to incorporate enough details so it draws renewed interest from viewers. For goodness sakes, get the content proofread as well. Spelling and grammar errors emphasise a lack of attention to detail while incorrect contact details make the signage a waste of time and money.
Visibility
Viewing distance is a primary factor especially when you are considering billboards and other ambient methods of advertising. The content of your signage should stand out from its surroundings and the viewer must be able to correctly read the key information presented on the sign. There is not much use in displaying a business’ entire range of products and services if the reader is driving past at 100km/h with only two seconds to read it. An important factor to consider at this stage is also font, spacing and writing style. To make lettering appear larger and easier to read, use light-coloured letters on a dark background.
Colours and design
Colour selections can dramatically increase readability and attractiveness of your signage. While it is important to remain consistent with your business’ current design, there are colour combinations that will not achieve a positive impact on the reader.
Now that you are armed with useful tips, all you have to do is assess your requirements against the signage business, in terms of sign material, quality, price, location and overall customer service.
Comments
Post has no comments.